Position Summary:
The Lead Digital Analyst manages the daily work activities for the Digital Analytics team. Works with the team to set and achieve team goals. Applies expertise across multiple specializations within the job area including Adobe Analytics and reporting function. Responsible for collecting and analyzing data to measure the impact of digital marketing vehicles and onsite features and services to drive online conversion and strategic business decisions. Sets direction for ingesting, cleaning, mining and transforming data to support Analytics and other business initiatives. Builds and validates metrics, monitor data quality, analyze various forms of data (e.g. raw data, base data, 3rd party data, metrics), provide reports and interpret results. Understands the retail business and develop recommended business strategies based on the results. Provides the eCommerce team insights based on reports, suggests A/B testing to be performed, efficacy of tests and enhancements to the site.

Essential Functions/Responsibilities:
  • Provides verbal updates with information about the performance of team members to job area Manager
  • Sits in on interviews, or conducts interviews when appropriate, with potential employees and provides input on how that candidate could fit into the team
  • May prepare and conduct performance reviews, goal setting and other HR related functions.
  • Coaches, mentors and identifies training opportunities to improve team member knowledge or skill sets
  • Maintains consistent practices across the organization
  • Works with manager to resolve individual and team performance issues in accordance with policies and procedures in a timely manner to motivate and foster teamwork
  • Leads the implementation of initiatives assigned to team under direction of job area Manager
  • Provides oversight and direction to team members to meet the expectations for team productivity, quality, and goal accomplishment
  • Appropriately communicates functional area information and gains support for initiatives through team meetings and appropriate email, IM, and regular interpersonal communication
  • Escalates appropriate issues to Management for resolution, as needed
  • Evaluates situation to prevent a recurrence of the problem or failure
  • Works to resolve individual conflicts and problems with a specific project or task
  • Develops measurement strategy, implementation and execution plans to achieve Digital Analytics goals
  • Contributes to corporate Digital Strategy based on the impacts digital change and customer habits have upon the customer contact center
  • Provides leadership, training, and guidelines to promote the development and exploitation of analytics in this organization
  • Creates, maintains and delivers a holistic digital analytics measurement model through the identification of objectives, goals, key performance indicators, segments and targets
  • Leads validation and analysis of significant volumes of data, including the ability to discover and quantify patterns and trends in numbers and text, using known and evolving technologies and methods
  • Defines and analyzes customer behaviors to identify opportunities for site optimization
  • Develops reports and data visualizations to present insights in the most effective way to enable decision making
  • Writes, maintains and/or updates queries to develop analyses in response to needs of internal customers
  • Establishes benchmarking standards as it relates to online behavior and site functionality
  • Owns analytical methodology/definitions
  • Contributes to omni-channel view by integrating interactive customer data with company customer database information
  • Translates business measurement requirements into technical tracking solutions
  • Coordinates data feeds and updates and sources additional data required for analysis
  • Determines the value of new internal and external data sources, merges disparate data sets, ingests data, cleans and munges data, derives metrics, and transforms the data into usable information
  • Leads data monitoring and measurement systems
  • Develops monitoring mechanisms for quality and data management purposes
  • Builds and validates new derived metrics and associated business rules
  • Collaborates with key stakeholders to ensure that all data reported syncs KPIs and to define and improve the underlying tag infrastructure in order to ensure the integrity of data
  • Communicates effectively with all functional areas (merchandising, marketing, and management) to ensure successful execution of multi-channel retail strategies
  • Collaborates with stakeholders to understand analytic needs and recommends/executes appropriate reports

  • Bachelor’s degree in business, finance, statistics, economics, information systems, computer science, marketing or mathematics
  • 5-7 yrs of experience
  • Expert level knowledge of Microsoft Excel and the ability to synthesize and analyze large sets of data to yield actionable findings
  • Ability to gather, manipulate, interpret and communicate data findings and create a recommended action plan
  • Data integration experience
  • Retail domain experience
  • 4+ years of experience using enterprise digital analytics tools to drive actionable insights preferred (i.e. Adobe Analytics, Google Analytics, Coremetrics, etc.)
  • Understanding of tag management systems and how data for analytics tags are mapped and processed

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