The Director of Digital Analytics leads a team focused on collecting and analyzing data to measure website and channel marketing performance.
Sets direction for ingesting, cleaning, mining and transforming data to support Analytics and other business initiatives. Builds and validates metrics, monitor data quality, analyze various forms of data (e.g. raw data, base data, 3rd party data, metrics), provide reports and interpret results. Understands the retail business and develops recommended business strategies based on the results. Leads the UX design team to ensure a data driven approach is proposed to website changes. Provides the eCommerce team insights based on reports, suggests A/B testing to be performed, efficacy of tests and enhancements to the site.