Position Summary:
The Director of Digital Analytics leads a team focused on collecting and analyzing data to measure website and channel marketing performance.

Sets direction for ingesting, cleaning, mining and transforming data to support Analytics and other business initiatives. Builds and validates metrics, monitor data quality, analyze various forms of data (e.g. raw data, base data, 3rd party data, metrics), provide reports and interpret results. Understands the retail business and develops recommended business strategies based on the results. Leads the UX design team to ensure a data driven approach is proposed to website changes.  Provides the eCommerce team insights based on reports, suggests A/B testing to be performed, efficacy of tests and enhancements to the site. 

Essential Functions/Responsibilities:
  • Develops measurement strategy, implementation and execution plans to achieve Digital Analytics goals
  • Leads the corporate Digital Strategy based on the impacts digital change and customer habits have upon the business results
  • Leads validation and analysis of significant volumes of data, including the ability to discover and quantify patterns and trends in numbers and text, using known and evolving technologies and methods
  • Defines and analyzes customer behaviors to identify opportunities for site optimization
  • Establish and manage analytical methods and techniques, such as predictive analytics, enterprise decision support, retail analytics and web analytics.
  • Establishes benchmarking standards as it relates to online behavior and site functionality
  • Contributes to omni-channel view by integrating interactive customer data with company customer database information
  • Provides leadership, training, and guidelines to promote the development and exploitation of analytics in this organization
  • Develops reports and data visualizations to present insights in the most effective way to enable decision making
  • Assist with negotiations with data technology vendors, drafting contracts and technical schedules, and developing acceptance procedures and criteria
  • Collaborates with key stakeholders to ensure that all data reported syncs KPIs and to define and improve the underlying tag infrastructure in order to ensure the integrity of data
  • Communicates effectively with all functional areas (merchandising, marketing, and management) to ensure successful execution of multi-channel retail strategies
  • Actively participates in the data and analytics community, staying up to date on new data technologies and best practices and shares insights with others in the organization

  • Bachelor’s degree in business, finance, statistics, economics, information systems, computer science, marketing or mathematics
  • 7-10 yrs of experience
  • Expert level knowledge of Microsoft Excel and the ability to synthesize and analyze large sets of data to yield actionable findings
  • Ability to gather, manipulate, interpret and communicate data findings and create a recommended action plan
  • Data integration experience
  • Retail domain experience
  • Experience using enterprise digital analytics tools to drive actionable insights (i.e. Adobe Analytics, Google Analytics, Coremetrics, etc.)
  • Understanding of tag management systems and how data for analytics tags are mapped and processed (Tealium, Dynamic Tag Manager Adobe, Google Tag Manager)
  • Data Source Systems:  (EDW, Exact Target, Foresee Customer Surveys, Alteryx, Hadoop)

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