The Digital Content Producer delivers branded customer focused digital content for Belk.com, mobile, and all digital properties including 3rd party sites. Applies established digital principles to drive online and store sales while delivering a Belk branded experience online.
Concepts and develops content strategies including seasonal campaigns, key initiatives, product/brand launches, weekly promotions, mobile, and new content strategies
Follows Belk customer demographics, customer behavior, content strategy best practices, and brand standards
Understands and ensures merchandising objectives are met with content deliverables
Creates omni-channel experience ensuring alignment between desktop and mobile content
Maximizes customer experience via content when entering the site from a digital marketing channel/vehicle
Analyzes key metrics and reports to determine content performance and develops insights and recommendations
Manage content calendar creation working collaboratively with the Merchandisers and Marketing
Propose and develop A/B testing strategies, discovering ways to grow sales, improving KPIs and analyzing results
Ensures all projects have a complete detailed execution timeline, accountabilities are understood and deadlines are met
Works with Analytics team and internal business partners to understand KPIs for content campaigns and ensure pre-and post-reports are completed
Partners with cross functional teams to understand priorities and define goals in order to develop and propose content strategies
Manage vendor relationships and internal partners to ensure proper brand site experience
Working with key internal and external stakeholders to determine how products, promotions, events, campaigns, holidays, brand launches and initiatives can be best supported, ensuring that all key priorities are supported.
Responsible for the content placement and execution on Belk digital properties
Responsible for the accuracy of content links and the
Bachelor’s degree in related field
2+ years of web content experience
Understanding of online retail, marketing trends, design concepts within the digital space, responsive and adaptive concepts
Understanding of KPIs, data analysis and reporting
Experience operating successfully in a fast-paced, changing environment
Understanding of appropriate technology platforms and retail systems
Understanding of web site information architecture, taxonomies and site mapping.
Software Proficiency in Microsoft office, outlook, web content management system, and web analytics