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Position Summary:

Position Summary   

The Digital Marketing Specialist coordinates and implements email marketing programs on behalf of Belk.


This position will be responsible for email planning and execution, including: 


    • Support Email Marketing Manager in reviewing email requests and overall calendar planning

    • Closely partner with other departments, including Digital Experience and Merchandising, to craft email features, promotions, messaging and design

    • Communicate email best practices and lead email review of campaigns throughout the production cycle

    • Ensure consistency and accuracy of emails prior to deployment

    • Adhere to established email campaign schedule and ensure all production deadlines are met

    • Closely partner with CRM department on email audience criteria and list pull execution

    • Responsible for deployment of approved email campaigns to customers

    • Track email marketing performance and report metrics

Essential Functions/Responsibilities:

Essential Functions

  • Requires both a creative and data-driven approach to content planning

  • Works well with cross functional teams

  • Excellent written and oral communication skills

  • Strong problem-solving skills

  • Detail orientated and customer focused

  • Strong time management skills with the ability to manage multiple time sensitive priorities

  • Ability to work in a fast-paced, high-volume, multidiscipline environment



Position Requirements

Minimum Education & Experience:

  • Bachelors degree and/or equivalent years of experience preferred

  • 2-3 years of email experience or comparable marketing experience



  • Excellent verbal and written communication skills (including proofing)

  • Strong computer skills including Microsoft Office and the Internet.

  • Experience with Email Service Provider required. Exact Target/Salesforce Marketing Cloud preferred.

  • Available to work nights and weekends as needed.


    Reports Directly to:

    Supervisor: Email Marketing Manager



    • Not applicable



      For reasonable accommodation information for an ADAAA qualified disability please see Belk Associate Handbook for policy and procedures.


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