The Digital Marketing Specialist coordinates and implements email marketing programs on behalf of Belk.
This position will be responsible for email planning and execution, including:
Support Email Marketing Manager in reviewing email requests and overall calendar planning
Closely partner with other departments, including Digital Experience and Merchandising, to craft email features, promotions, messaging and design
Communicate email best practices and lead email review of campaigns throughout the production cycle
Ensure consistency and accuracy of emails prior to deployment
Adhere to established email campaign schedule and ensure all production deadlines are met
Closely partner with CRM department on email audience criteria and list pull execution
Responsible for deployment of approved email campaigns to customers
Track email marketing performance and report metrics
Requires both a creative and data-driven approach to content planning
Works well with cross functional teams
Excellent written and oral communication skills
Strong problem-solving skills
Detail orientated and customer focused
Strong time management skills with the ability to manage multiple time sensitive priorities
Ability to work in a fast-paced, high-volume, multidiscipline environment
Minimum Education & Experience:
Bachelors degree and/or equivalent years of experience preferred
Excellent verbal and written communication skills (including proofing)
Strong computer skills including Microsoft Office and the Internet.
Experience with Email Service Provider required. Exact Target/Salesforce Marketing Cloud preferred.
Available to work nights and weekends as needed.
Reports Directly to:
Supervisor: Email Marketing Manager
For reasonable accommodation information for an ADAAA qualified disability please see Belk Associate Handbook for policy and procedures.